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Opening Concert & Party

Opening Concert

Rethink Music 2012 kicks off with an opening concert in the evening on Sunday, April 22nd. This year's concert will feature performances by Junior Boys, Karmin and Yoga Girls.

Location: Berklee Performance Center
Doors Open: 7:15pm
The opening concert is open to all conference registrants.

Official Launch Party

Echonest

The Echo Nest proudly presents the official Rethink Music party on Monday, April 23rd.

Location: Villa Victoria Center for the Arts
Time: 8:30pm - 1:00am

BIZ MARKIE
BIZ MARKIE

Opening Artist:
DJ. ABD of Bad Rabbits

Junior Boys

Junior Boys

Ask most musicians about the inspiration behind their latest magnum opus and, at best, you'll get some barely thought out guff about wanting to emulate the Beatles/Kraftwerk/Miles Davis/insert any other exalted artist within the canon of popular music. At worst you'll be confronted with shoulder-shrugging indifference: "Just listen to the music, man."

Ask Junior Boys' Jeremy Greenspan about what motivated the making of his and partner Matt Didemus' fourth album, It's All True, however, and you're soon basking in a multitude of cultural, geographic and gastronomic touchstones: namely Orson Welles, Howard Hughes, China, in particular Shanghai, Japan (the band, not the country) Banana Ripple ice cream, Carl Craig and analogue synths, but mostly Orson Welles.

But then Junior Boys, as their three albums to date (2004's Last Exit, So This Is Goodbye from 2006 and Begone Dull Care from 2009) attest, are not like other outfits. Musically, they marry everything from post punk, disco, techno, R'n'B and electronica with soul, dubstep, house, splintered pop and traces of world music into one cohesive whole. They are at once warm and inviting, yet ice cool; clever but instantly accessible; mercurial and utterly fascinating - all descriptions that go some way to defining their most comprehensive musical statement to date, It's All True.

So just how do you go about fusing the aforementioned, seemingly disparate, influences into a creative and vibrant body of work? The answer lies in Orson Welles final film, F For Fake. Essentially a movie-cum-documentary about art forgery, many of the oblique themes that abound in F For Fake resonated with Greenspan. Especially after Junior Boys last album, a conceptual piece about little-known Canadian animator Norman McLaren, failed, in Greenspan's words, "to gain traction with people". "F For Fake is in many senses a cynical movie about how art is more about gimmickry and branding than it is about the art," explains Greenspan from his home in Hamilton, Ontario. "And that was how I was feeling about the music industry. By the time of Begone Dull Care it had become as much about marketing strategies and viral clips as it had the music. All this began to weigh down on me. And so the more I read about Welles the more I became fascinated by him."

A two-month sojourn to China lightened the mood ("All the pressures of hype and what have you just melt away when you're faced with a society that doesn't know you or your world," a relieved Greenspan explains) and it was while in Shanghai that some of the musical ideas and sketches that Greenspan had been working on back in Canada began to take shape. Indeed, he feverishly worked with and recorded a number of local musicians for the album while out in China. Soon after Didemus flew back to Ontario from his home of Berlin and following two month-long stints of writing and recording, It's All True came together

Karmin

Karmin

KAR•MIN [car-men] – noun, in Latin meaning 'song,' with altered spelling to hint 'karma'

Karmin is a collision of Nick's Classic Rock upbringing and Jazz education (a trained trombonist) and Amy's R&B influence and Pop background. Together they found music at it's simplest form, percussion and voice. With the addition of guitar, Karmin pulls the listener back to a time where music was sincere and honest. Simplicity is key with this music!

Nick and Amy met at Berklee College of Music in Boston by way of small town lives in Old Town, Maine and Seward, Nebraska. They began writing songs together to meet the demands of school projects, but later took on the name "Karmin" to put an identity to their distinct writing style.

After working separately with several other groups, Nick and Amy decided to take their promising collaboration to the next level by performing around the East Coast as a duo.

"The Little Band with a Big Sound" – Karmin is Boston's premier acoustic pop sound. Armed with two voices, a guitar, and a wooden box; Nick and Amy put on a dynamic show – full of catchy pop tunes, feel-good ballads, and rock/hip-hop inspired concoctions! Their first CD, "Inside Out" was released in May 2010.

Yoga Girls

Yoga Girls

Yoga Girls is a female electronic dance music duo consisting of Dione Tan (Singapore) and Lillia Betz (France). Yoga Girls is known for incorporating elements of yoga mantras into their heavy noise and electro sounds. Their music is an original merging of organic sampling and creating uniquely grimy, distorted synth sounds. Musical inspirations include various artists off Ed Banger Records, as well as Trentemøller, Simian Mobile Disco, and Wolfgang Gartner.

Lillia Betz is a composer, sound designer, and interdisciplinary artist. Recent works include electronic compositions for the Contemporary Dancers of Cuba, sound design for the Shanghai Theater Academy, performance in an art piece at the Isabella Stewart Gardner Museum, and upcoming shows of her multi-media piece with contemporary dance and interactive audio/video programming.

Dione Tan is a composer and sound designer for commercials, films, and music production libraries. She has recently completed music and sound design for the Mercedes Benz A-class launch event in Geneva and the online campaign for Christian Dior, and performed at the BeanTown Jazz Festival as an electronic artist.

Dione and Lillia met in Cuba, while individually performing live electronic music, and were immediately drawn to each other's contrasting yet complementary styles. They discovered a common fascination with yoga's energetic qualities, and decided to explore the idea of conveying this through dance music.
Yoga Girls bring an unparalleled eclectic energy to the crowd with their lively, cutting-edge on-stage performances. Bold, edgy, and fiery, their interactive presence will always bring life to the party.

BIZ MARKIE

BIZ MARKIE

The legendary Biz Markie brings more than 26 years of solid hip-hop acumen and an overwhelming fan-base that stretches from New York City to Japan to Europe.

At the age of 14, Marcel Hall dazzled his neighborhood under the alias of Biz Markie. His music scene debut began in 1985 as a beat box for Roxanne Shante of
the Juice Crew. From then Biz began constructing his own destiny in the mystifying world of rap and hip-hop. Now 26 years older and immensely wiser, Biz continues to be universally praised by the ever-fickle and unforgiving hip-hop industry. No easy feat to accomplish, Biz is the definition of longevity and has managed to remain one of the most notable artists and DJs in the industry. Born to embrace hip-hop, Biz is originally from Harlem but later moved to Long Island where he gained notoriety by his early teen years for beat boxing and rhyming. The Biz began his journey to musical anarchy, beat boxing his way into hip-hop heads' hearts and delivering humorous, witty rhymes that made him loveable and admired by music fans all over. You can find Biz spinning and performing to the likes of almost every major celebrity in America and abroad. He has under his belt such mega-events as The Grammy's After Parties, The Pre-Oscar Party, Will Smith Movie Premiere Events (in the states & overseas), The Essence Festival and events hosted by The Magic Johnson Foundation, State Farm (50 Million Pound Challenge), ESPN as well as for such annual occasions as the Super Bowl, NBA Allstar Weekend, CIAA Weekend and many more.

And just like the business, Biz Markie shows no signs of stopping. He currently Djs and performs in club and concert venues all over the world, consistently booking over 200 shows a year. Biz's television credits include VH1's "Celebrity Fit Club", "Nick Cannons "Wild N Out" on MTV, and recently Nick Jr's "Yo Gabba Gabba" doing the beat box of the day. Fresh off the "Yo Gabba Gabba" national tour, Biz has appeared on The Jimmy Kimmel Show and The Jimmy Fallon Show. Other projects include commercials for TuneUp Media & designing a sneaker with Pro Keds. The Biz Markie brand has achieved commercial success for corporate sponsors such as Verizon, Pepsi Cola Corporation, Heineken, Budweiser and more. Even after 26 prosperous years in the entertainment industry, Biz Markie continues to maintain his longevity while still pioneering innovative works. He lacks no creative constraints. Biz moves with ease through multiple genres outside of the Hip Hop world, having just finished projects with the alternative rock band The Flaming Lips. Simply put, Biz Markie is one of the most sought after Entertainers/DJs in the business.

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